- Confidence

- Commitment

- Meaning in actions

• Human brain puts together information
coming from outside in order for the body to survive.
If the brain is undergoes an abrupt environment change, he will have to adapt or die. The same applies to companies.


LEGO is offering a new language, concept and methodology in order to face those breaches in real time

• The construction with LEGO bricks establishes a metaphor, which ease division of goals, communication within teams, and solution of complex issues

• Hand-operated 3D buildings allows to make sense, raise creativity, materialise our imagination, establish connections with the environment, much more instantly and effectively than other approaches

• Set up and tell our story allow people to share their identity and views with others, safely explore previous actions and future strategies, while giving sense and context to created models

Un outil original
et puissant
pour stimuler l’innovation,
  l’intelligence individuelle et collective

« Même si vous ne pouvez pas projeter l'avenir,
vous pouvez le construire »

• Faster understanding and project conception through “stories” and metaphors (conception 3 times faster than projects developed by traditional methods)

• Insight of every opportunity, of the unexpected in complex environments

• Decision-making in real time
Make strategic choices, establish operational action plansrise de décision en temps réel

• Involvement and commitment of every concerned people through project implementation, where the action takes place

Methodology developed during the 2000 period by ImagiLab from “Université de Lausanne” and LEGO Corporation.
This process relies on three different kind of imagination:

• Descriptive imagination supported by tangible realities and with the potential of project i

• imagination créative donnant de nouvelles possibilités à partir de la (re)combinaison de concepts

• Creative imagination resulting to new possibilities from the concepts (re)combination

• Critical imagination
with deconstruction or criticism in order to rebound to a new solution

A11 september 2007 newspaper article in “La Tribune”:
Des Legos pour la stratégie
avec AVEA Partners

April 2009, Management newspaper article
La diversification réussie des Lego dans l'entreprise

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